Deneyimsel Değer, Başkalarını Düşünme ve Öz-Yeterliliğin Müşteri Etkileşim Davranışı Üzerindeki Etkilerine Yönelik Bir Araştırma

The concept of value associated with products and services has gained a dimension that is mostly experiences. fact businesses provide their customers superior experiences at all touch points shapes customers' perception enable them to engage positively the business. In terms businesses, engaging brings many advantages. aim this study determine sub-dimensions customer experiential examine effect dimensions value, altruism self-efficacy on engagement behaviours (WOM, content generation suggestion/feedback). As result explanatory factor analysis made survey responses applied 1080 people, were gathered under three as functional reality economic value. Afterwards, structural equation model was whole in order estimate causal relationships between variables. confirmatory path analysis, it been determined which are related word mouth marketing (WOM), suggestion/feedback dimensions.